Pure with Purpose

Pure Ingredients. Pure Packaging. Pure Performance

Natural Eye Makeup

About Natural Eye Makeup

Organic eye makeup

At INIKA, we’re all about natural beauty, from the ingredients we infuse our products with to the looks we love to create. Whether you’re looking for an everyday mascara or want to add a little drama to your next night out with a sultry eye, check out our range of nourishing and organic eye makeup.

High-quality ingredients for sensitive eyes

Say goodbye to eye makeup that stings your eyes or makes them water, because our eye makeup is made with high-quality natural ingredients that are suitable for the delicate eye area. Since the eye area is sensitive, it’s essential to use clean, natural eye makeup that won’t cause irritation.

Our eye makeup range is free from alcohol and other nasties, such as silicones, chemicals and parabens. Instead, it’s bursting with beautiful botanical ingredients that hydrate the skin while nourishing the lashes. These include Aloe Vera to soothe, Cocoa Seed Butter to protect, and Sunflower Seed Oil to seal in moisture. Magnolia Bark Extract fights free radicals, while Black Tea Leaf Extract delivers lush colour. Our makeup line is Certified Organic, Certified Cruelty-Free, Certified Vegan, Certified Halal and sustainably sourced, so you can trust you’re only using the best ingredients on your skin.

Frame the face with eyebrow makeup

It’s amazing how spending a minute shaping your brows adds instant polish to your look. If you like playing around with different textures, try our brow palettes made up of brow wax, a light brow powder and dark brow powder. To tint and nourish the brows, our brow mascara has a dual-sided brush to help you create the length and volume you desire. And if you want to define and fill in sparse brows, our creamy brow pencils deliver natural-looking results.

Define the eyes with a liner

When you’re in the mood for a smoky eye or an elevated no-makeup makeup look, call on natural eyeliner. Our vegan eyeliners glide onto the skin without tugging for a rich colour payoff and staying power. If you prefer a pencil, our creamy eye pencils have a soft, silky texture and nourish the skin while delivering gorgeous colour.

Pure mineral eyeshadows

A flawless eyeshadow look starts with a primer to guarantee long-lasting wear. Then, take your pick of eyeshadows! Choose our cream eyeshadow to illuminate the eyes, or go for one of our mineral eyeshadows, highly pigmented to offer buildable, rich colour. They come in a range of shades to suit every mood, and we also have eye palettes for travel.

Go for luscious lashes

Meet your mascara match with our range of lengthening, volumising and curling mascaras for sensitive eyes. You can’t go wrong with our best vegan mascaras which protect, strengthen and lengthen the lashes and leave them with a glossy finish. Make your eyes pop with our natural eye makeup!