Pure with Purpose

Pure Ingredients. Pure Packaging. Pure Performance


About Foundation

Pure, organic & natural foundation

Achieve a flawless base with INIKA’s range of foundations and BB creams. Forget heavy foundations that cake and crease — instead, our products even out your skin tone and blur imperfections while letting your beautiful skin shine through. 

Learn more about our liquid and powder foundations that your skin will love.

High-performance makeup, redefined

There’s no reason why your makeup can’t be an extension of your skincare routine! Like the rest of our beauty products, our foundations are packed with healthy, skin-loving ingredients that help your skin to thrive. 

We carefully choose all-natural ingredients to nourish and soothe all skin types, while providing clinically proven, anti-ageing benefits so you can put your most confident face forward.

For example, Hyaluronic Acid plumps the skin and boosts elasticity to reduce fine lines and prevent your foundation from “caking.” Argan Oil softens, Hectorite minimises the appearance of pores, and Magnolia Bark Extract hydrates.

That’s not all. Our lightweight foundation formulas with antioxidants like Green Tea to protect your skin from environmental stressors, such as free radicals that cause premature ageing. As a natural A-Beauty brand, we’re also proud to use the finest Australian botanicals and pure minerals. Think Macadamia Oil to moisturise, Lilly Pilly to deeply hydrate, and Kakadu Plum to shield and brighten dull, tired skin.

In true Australian fashion, sun protection is always top of mind. Our loose mineral foundation has a built-in natural SPF25 to protect your complexion from the sun’s rays.

Foundation formulas free from nasties

When it comes to makeup, foundation is the product that sits on your skin the longest. That’s just one more reason why it’s worth choosing natural, skin-loving makeup. 

While we enrich our vegan foundations with healthy ingredients, there’s an even longer list of ingredients we will never add to our formulas. These include nasties and harsh ingredients like parabens, silicones and artificial fragrances and preservatives that can dry out and irritate the skin. In fact, our face makeup is Certified Organic, Certified Cruelty-Free, Certified Vegan, Certified Halal and sustainably sourced. 

After all, you want your foundation to have lasting power, but only if it’s good to your skin!

Find your go-to foundation

Our formulas are suitable for sensitive skin, and there are an array of formulas to choose from. The best foundation for you comes down to your skin type and the look you’re trying to achieve whether that’s barely-there makeup or a chic matte finish. 

Here’s your cheat sheet:

  • Sheer foundation: The Baked Mineral Foundation evens out skin tone and covers redness and blemishes, and suits all skin types.
  • Light coverage foundation: The best foundation for dry skin, the Certified Organic BB Cream disguises imperfections for an even, flawless and glowy base. Made with over 70% of Certified Organic ingredients, our BB Cream helps keep your skin healthy while giving it that flawless glow.
  • Medium to full coverage foundation: The Liquid Mineral Foundation glides on to offer buildable coverage and a gorgeous, satin-like finish, making it the best foundation for oily skin, and also a great foundation for mature skin as the subtle satin finish won’t look cakey or accentuate fine lines. Plus, our Liquid Mineral Foundation is made with over 70% of Certified Organic ingredients. If you prefer a mineral powder formula, the Loose Mineral Foundation has a silky-smooth texture to leave your skin with a velvety finish. It can be worn alone or over the liquid foundation if you want a little more coverage.

To get even better results, slather on a primer before your foundation. If you have dry skin, the Pure Perfection Primer will give you a hit of hydration and add a little glow to your foundation finish. And if you have oily skin that’s prone to shine, the Matte Perfection Primer will dial that down and help your foundation to last the distance.

Shop the best natural foundations with us

Whether you wear foundation every day or only for special occasions, you deserve to find a holy grail foundation that’s not only healthy for your skin, but also helps you to feel your best. Shop our range of healthy organic foundations today!

Foundation FAQ’s

What is natural foundation?

Natural foundation contains organic and vegan ingredients packed with skin-loving nutrients. Formulas designed to treat the skin at the deepest layer help to correct skin conditions like acne and redness, as well as simply covering them. The use of organic foundations as part of a natural skincare routine can support your overall health. 

What foundation is healthiest for skin?

Foundation comes in a variety of formulas and finishes. No matter your skin type, natural foundations with clean, organic ingredients are proven to be the healthier option. Why is this? By choosing natural formulas, organic and vegan foundations provide coverage and improve your complexion and overall skin health.

What is foundation used for?

Foundation makeup is used for a variety of reasons. Applied to the whole face, it provides an even finish to the skin, balances tone and colour, covers blemishes and acne, and can even reduce the signs of aging. Natural foundation in particular works to correct a multitude of skin conditions. 

What makeup foundation is best for mature skin?

Our skin becomes drier and thinner as we age. We also lose the collagen and elasticity which gives us that youthful, plump look. Adding a natural foundation to your beauty regime is a great way to combat these changes. Opting for a buildable, hydrating formula will offer the best results. Furthermore, moisturising, creamy vegan foundations like an Organic Liquid Foundation can help to reduce the signs of aging like fine lines and wrinkles, while minimising pores and evening skin tone. 

What makeup foundation is best for oily skin?

To combat oily skin, invest in a quality mineral foundation that controls oil without drying out the skin. Capable of absorbing oil, powder foundations provide flawless, buildable coverage and a poreless finish.