{"title":"Mascara","description":"\u003ch2 id=\"docs-internal-guid-4b92f3ef-7fff-8979-ee57-0c0c249cf4b7\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003eNatural mascaras for beautiful lashes\u003c\/h2\u003e\n\u003cp style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003eMascara is a beauty essential we can’t live without, and we know many of you feel the same way! It doesn’t matter whether you’re playing around with fun colours or mastering your fresh-faced glow, mascara is one product that fits in every makeup routine.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003eIt’s a great way to subtly add length or volume to your lashes, but not all mascaras are created equal. Find out about the INIKA difference and shop the best non-toxic mascaras.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003eWear mascara with confidence\u003c\/h3\u003e\n\u003cp style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003eSay “no more” to stinging eyes with our range of healthy mascaras. The eye area is extremely delicate, which is why you want to reach for an all-natural, nourishing mascara suitable for sensitive eyes. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003eUnfortunately, many mainstream mascaras on the market contain alcohol and nasties such as aluminium powder, parabens, diozine and phthalates, which can sting your eyes and make them water. Some even have preservatives and synthetic colours and dyes... But not ours.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003eOur mascaras are free from chemicals that can cause irritation. Instead, they’re infused with beautiful botanicals and natural ingredients that nourish and strengthen the lashes while hydrating the skin around the eyes. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003eIn fact, our makeup range is Certified Organic, Certified Cruelty-Free, Certified Vegan, Certified Halal and sustainably sourced, so you can rest easy knowing you’re only coating your lashes with the \u003ca style=\"text-decoration: none;\" href=\"https:\/\/www.inikaorganic.com\/pages\/our-ingredient-promise\"\u003ebest ingredients\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003eIngredients your lashes will love\u003c\/h3\u003e\n\u003cp style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003eWe only use the healthiest \u003ca style=\"text-decoration: none;\" href=\"https:\/\/www.inikaorganic.com\/blogs\/natural-beauty-hub\/guide-to-eye-makeup-ingredients\"\u003eeye makeup ingredients\u003c\/a\u003e in our mascaras. One of the hero ingredients is natural Carnauba Wax (over Beeswax), a hypoallergenic wax that leaves you with lush lashes. Sunflower Seed Oil seals in much-needed moisture, while Vitamin E and Sugar Cane condition and protect the lashes. Then there’s Aloe Vera to soothe the delicate eye area, and Black Tea Leaf extract delivers highly pigmented colour.\u003c\/p\u003e\n\u003cp style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 style=\"line-height: 1.38; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003eMeet your mascara match\u003c\/h3\u003e\n\u003cp style=\"line-height: 1.38; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003eThe beauty of mascara is that you can play around with different looks. Whether you want to lengthen, curl or add va-va-volume to your lashes, we have a natural mascara that’s \u003ca style=\"text-decoration: none;\" href=\"https:\/\/www.inikaorganic.com\/blogs\/natural-beauty-hub\/which-inika-mascara-is-right-for-you\"\u003eperfect for you\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp style=\"line-height: 1.38; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp style=\"line-height: 1.38; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003eFor enviably long lashes, you can’t go past the \u003ca style=\"text-decoration: none;\" href=\"https:\/\/www.inikaorganic.com\/products\/long-lash-vegan-mascara-8ml-black\"\u003eLong Lash Vegan Mascara\u003c\/a\u003e. Available in both black and brown, this bestselling lengthening mascara coats your lashes in long-lasting colour while boosting length and volume. The non-clumping mascara doesn’t smudge, so you can comfortably wear it from meetings to dinners and beyond.\u003c\/p\u003e\n\u003cp style=\"line-height: 1.38; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp style=\"line-height: 1.38; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003eTo create a beautiful curl, go for the \u003ca style=\"text-decoration: none;\" href=\"https:\/\/www.inikaorganic.com\/au\/curvy-lash-vegan-mascara\"\u003eCurvy Lash Vegan Mascara\u003c\/a\u003e. It lengthens and curls the lashes, leaving you with a fresh-faced, wide-awake look. If you’re ready to amp up the drama, the \u003ca style=\"text-decoration: none;\" href=\"https:\/\/www.inikaorganic.com\/products\/bold-lash-vegan-mascara-12ml-black\"\u003eBold Lash Vegan Mascara\u003c\/a\u003e will become your go-to. The best mascara for long, thick lashes, it has an angled brush to coat every single lash and leave them with a soft, fluttery finish.\u003c\/p\u003e\n\u003cp style=\"line-height: 1.38; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp style=\"line-height: 1.38; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003eAs for all-rounders, the \u003ca style=\"text-decoration: none;\" href=\"https:\/\/www.inikaorganic.com\/products\/the-mascara-certified-organic-8ml-black\"\u003eCertified Organic Mascara\u003c\/a\u003e ticks every box for a natural-looking mascara. The best mascara for sensitive eyes, it has a tapered brush and a world-first formula that features a cranberry water base. So if you’re wondering why your lashes look so shiny, it’s because that star ingredient nourishes the lashes and adds a gorgeous, glossy finish. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003eGet the lengthy, lush lashes of your dreams with the best organic mascaras. While you’re at it, browse our \u003ca style=\"text-decoration: none;\" href=\"https:\/\/www.inikaorganic.com\/collections\/eyeliner\"\u003eeyeliners\u003c\/a\u003e and \u003ca style=\"text-decoration: none;\" href=\"https:\/\/www.inikaorganic.com\/collections\/eyeshadow\"\u003eeyeshadows\u003c\/a\u003e to complete your eye makeup look!\u003c\/p\u003e","products":[{"product_id":"curvy-lash-vegan-mascara-8ml-black","title":"INIKA Organic Curvy Lash Mascara (Black)","description":"This luxurious curling Mascara lifts, lengthens and curls lashes with its custom-designed wand, taking your look from flirty to dramatic in just a few swipes. Curvy Lash Mascara is enriched with Certified Organic Carnauba Wax for show-stopping lashes with supreme hold, plus conditioning botanical ingredients that strengthen hair fibres.\n\n\u003cbr\u003e\u003cbr\u003eLash-loving Castor Seed Oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and anti-inflammatory Magnolia Bark extract, which serves to nourish and condition for smooth application. Meanwhile, Vitamin E-rich antioxidant Sunflower Seed Oil strengthens and protects.\u003cbr\u003e\u003cbr\u003eCurvy Lash Mascara evenly coats lashes in plant-based, buildable, rich, and glossy pigment, lifting each lash from root to tip and holding it in place. Accentuate your lashes with intense curl and a smudge-proof finish that lasts all day.","brand":"INIKA Organic","offers":[{"title":"Default Title","offer_id":41728010715297,"sku":"NMC001","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0500\/6380\/2529\/files\/033207aa564711699ab50a023d35ff7702e2465744037df7a31bcad4434675a5.png?v=1712553685"},{"product_id":"long-lash-vegan-mascara-8ml","title":"INIKA Organic Long Lash Mascara","description":"\u003cp\u003eA luxurious Vegan formula with 100% Natural ingredients to boost lash length, volume and span in one swipe. Long Lash Mascara is enriched with Certified Organic Carnauba Wax for show-stopping lashes with supreme hold, plus conditioning botanical ingredients that strengthen hair fibres.\n\n\u003cbr\u003e\u003cbr\u003eLash-loving Castor Seed Oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and anti-inflammatory Magnolia Bark extract, which serves to nourish and condition for smooth application. Meanwhile, Vitamin E-rich antioxidant Sunflower Seed Oil strengthens and protects.\u003cbr\u003e\u003cbr\u003eLong Lash Mascara helps you achieve a spectacular panoramic effect thanks to the silky-smooth texture and intense, pure mineral pigments. The custom lengthening brush head allows the perfect amount of mascara to be applied every time, delivering long-lasting, lush colour in a single stroke.\n\u003c\/p\u003e\u003cp\u003e*Improved wand + wiper for enhanced application\u003c\/p\u003e","brand":"INIKA Organic","offers":[{"title":"Black","offer_id":56758978642293,"sku":"NML001","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Brown","offer_id":41881777209505,"sku":"NML002","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0500\/6380\/2529\/files\/d486a73ebd66f3864232fa8a5ceb46ae897e498fa235f17760c1613b4a2fd7be.png?v=1771250672"},{"product_id":"organic-purity-lash-black-8-5ml","title":"INIKA Organic Purity Lash Mascara (Black)","description":"A pioneering Mascara that accentuates even the most sensitive eyes with the purest formula. Purity Lash Mascara features 71% Certified Organic ingredients that enrich lashes while imparting full-coverage rich pigment. This world-first formula is enriched with Carnauba Wax for supreme hold, plus nourishing botanical ingredients that strengthen hair fibres.\n\n\u003cbr\u003e\u003cbr\u003eLash-loving Castor Seed Oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and anti-inflammatory Magnolia Bark extract, which serves to nourish and condition for smooth application. Meanwhile, Vitamin E-rich antioxidant Sunflower Seed Oil strengthens and protects. This Natural, Organic and Vegan formula nourishes lashes, leaving a glossy shine with no clumping or flaking thanks to its Cranberry water base, featuring Vitamins C and A. \n\n\u003cbr\u003e\u003cbr\u003ePurity Lash Mascara is complete with a tapered wand to gain coverage of the inner and outer lash line. Ideal for the most sensitive eyes and for those searching for a mascara that is truly rich in nourishing Certified Organic ingredients, Purity Lash really is The One!","brand":"INIKA Organic","offers":[{"title":"Default Title","offer_id":41728012976289,"sku":"NMO001","price":30.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0500\/6380\/2529\/files\/802484b734bc1c58076a687dff5fe3b411c93dae2886f732d1c909afc9096d46.png?v=1712553685"},{"product_id":"bold-lash-vegan-mascara-12ml-black","title":"INIKA Organic Bold Lash Mascara (Black)","description":"\u003cp\u003eINIKA Organic Bold Lash Mascara delivers instant volume, intense pigment, and long-lasting hold. This all-natural mascara amplifies lashes in a single swipe, coating each strand with rich, glossy black colour for a bold, eye-defining finish.\u003c\/p\u003e\n\u003cp\u003eFormulated with Certified Organic Carnauba Wax, this mascara provides superior hold while maintaining flexibility for comfortable, all-day wear. Lash-conditioning Castor Seed Oil, rich in essential fatty acids, supports healthy-looking lash growth, while Magnolia Bark Extract helps nourish and soothe with its natural anti-inflammatory properties. Antioxidant-rich Sunflower Seed Oil, packed with Vitamin E, works to strengthen and protect delicate lash fibres.\u003c\/p\u003e\n\u003cp\u003eThe large, custom-designed volumising brush separates and evenly coats lashes from root to tip, allowing you to build dramatic volume without clumping. Whether you’re creating a natural daytime look or intense evening glamour, this cruelty-free, ethically sourced formula glides on smoothly for customisable impact.\u003c\/p\u003e\n\u003cp\u003ePerfect for those seeking high-quality skincare-infused beauty products, INIKA Organic Bold Lash Mascara supports your wellness-focused routine while delivering professional cosmetic results. Elevate your eye makeup with a pure, performance-driven formula that prioritises both lash health and bold definition.\u003c\/p\u003e","brand":"INIKA Organic","offers":[{"title":"Default Title","offer_id":41728013598881,"sku":"NMB001","price":30.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0500\/6380\/2529\/files\/7172bb3b479e04004050475df933a878390989f4ad94dddf2e7307b309d1efa4.png?v=1712553687"},{"product_id":"limited-edition-long-lash-mascara-8ml","title":"INIKA Organic Limited Edition Long Lash Mascara","description":"\u003cp\u003eBoost lash length, volume, and span in one swipe, with INIKA's bestselling Long Lash Mascara. Enriched with Certified Organic Carnauba Wax and lash-loving Caster Seed Oil, this award-winning formula delivers supreme hold while supporting healthy lash growth.\u003c\/p\u003e","brand":"INIKA Organic","offers":[{"title":"Default Title","offer_id":44648257912993,"sku":"IHC0224","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0500\/6380\/2529\/files\/74899196284f6fc99fa5c9f8045767d609951dcd0e4f8062a4b65ce277a54230.jpg?v=1728352360"},{"product_id":"bold-defined-eye-edit","title":"Bold \u0026 Defined Eye Edit","description":"\u003cp\u003e\u003cstrong\u003eVALUED AT £52 (Save £12!)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"508\" data-start=\"333\"\u003eA high-performance duo designed to sculpt, define and amplify your lashes and eyes with clean, conscious formulas.\u003c\/p\u003e\n\u003cp data-end=\"778\" data-start=\"510\"\u003eThis effortless pairing brings together INIKA Organic’s bestselling\u003cstrong\u003e \u003c\/strong\u003eINIKA Organic Bold Lash Mascara and precision-rich INIKA Organic Eye Pencil to create striking definition, intense pigment and long-lasting wear without compromising on ingredient integrity.\u003cstrong data-end=\"806\" data-start=\"780\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-section-id=\"ef88u2\" data-start=\"1772\" data-end=\"1793\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1776\" data-end=\"1793\"\u003eWhat’s Inside\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1795\" data-end=\"2024\"\u003e\n\u003cstrong data-start=\"1795\" data-end=\"1845\"\u003eINIKA Organic Bold Lash Mascara (Black) \u003c\/strong\u003e\u003cbr data-start=\"1845\" data-end=\"1848\"\u003eA high-performance, vegan mascara designed to deliver dramatic volume and length. The nourishing formula coats each lash for a fuller, lifted look while supporting lash health.\u003c\/li\u003e\n\u003cli data-start=\"2026\" data-end=\"2227\"\u003e\n\u003cstrong data-start=\"2026\" data-end=\"2061\"\u003eINIKA Organic Eye Pencil (Black or Cocoa)\u003c\/strong\u003e\u003cbr data-start=\"2061\" data-end=\"2064\"\u003eA richly pigmented, creamy eyeliner that glides on effortlessly for precise definition or a soft, smudged finish. Long-lasting and gentle on the delicate eye area.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1483\" data-start=\"1460\"\u003e\u003cstrong data-end=\"1483\" data-start=\"1460\"\u003eWhy You’ll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1765\" data-start=\"1484\"\u003e\n\u003cli data-end=\"1534\" data-start=\"1484\" data-section-id=\"1b1rg9l\"\u003eCreates bold, defined eyes in two simple steps\u003c\/li\u003e\n\u003cli data-end=\"1585\" data-start=\"1535\" data-section-id=\"7zqubf\"\u003eDelivers intense pigment and long-lasting wear\u003c\/li\u003e\n\u003cli data-end=\"1636\" data-start=\"1586\" data-section-id=\"148fidf\"\u003eCreamy, blendable eyeliner for versatile looks\u003c\/li\u003e\n\u003cli data-end=\"1685\" data-start=\"1637\" data-section-id=\"13wzbas\"\u003eVolumising mascara for fuller, lifted lashes\u003c\/li\u003e\n\u003cli data-end=\"1736\" data-start=\"1686\" data-section-id=\"com2rz\"\u003eMade with naturally derived, vegan ingredients\u003c\/li\u003e\n\u003cli data-end=\"1765\" data-start=\"1737\" data-section-id=\"67jewu\"\u003eGentle on sensitive eyes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"INIKA Organic United Kingdom","offers":[{"title":"Black","offer_id":57001498870133,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":false},{"title":"Cocoa","offer_id":57001498902901,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0500\/6380\/2529\/files\/INIKAeCommBundle-Bold_DefinedEyeEditBlack.jpg?v=1774589535"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0500\/6380\/2529\/collections\/29078a89d6b9301e6b5024f36573c3ffe39091709a17a5fae97aba994b4f0f48_15317a8f-c7af-4c08-a71d-5a3951debf45.jpg?v=1771337515","url":"https:\/\/uk.inikaorganic.com\/collections\/natural-mascara.oembed","provider":"INIKA Organic United Kingdom","version":"1.0","type":"link"}