Natural Beauty Hub

A-Beauty: The Fuss-Free Approach to S...

Forget complicated 10-step routines. Short for Australian beauty, A-Beauty is all about taking a back-to basics approach to skincare.

Get the Look: Sunset Smokey Eye

Create the perfect Sunset Smokey Eye with these simple steps using our Day to Night Eyeshadow Palette.

Guide to Eye Makeup Ingredients

The eye area is extremely delicate and absorbs everything we put on it - so we've put together a guide to the potentially harmful ingredients to avoid in your eye makeup, and the nourishing natural ingredients to look out for.

Find Your Perfect Mascara

If you were in the market for a new natural mascara that wouldn't irritate your eyes but would last the whole day, the choice is simple.

Best Foundation for your Skin Type

Your go-to guide for identifying your skin type and finding the perfect INIKA Organic foundation for you.

New York Fashion Week 2018 Takeover

INIKA Organic has become the first Australian, and 100% natural beauty brand to be invited to create makeup looks for the runway shows of not one, but two high-profile designers; Tadashi Shoji and House of Nonie.

How to Achieve More with Less

Want to save time in the mornings and wear less makeup, but still look just as put together? Here are our tips to ensure you get the most out of your organic makeup in a few simple steps.

Get the Look: Perfect Brows

Uneven, messy or sparse brows? Here are our easy steps to perfectly shaped and defined brows using the new Brow Define Palette.

The Skincare Secret

Your skincare routine doesn't just stop at your moisturiser, discover cosmetics that protect and nourish your skin whilst still delivering your signature look.