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INIKA Organic Purity Lash Mascara (Black)

The first ever certified organic Mascara, which is kind and gentle to sensitive eyes.
4.9
Rated 4.9 out of 5 stars
57 Reviews
Regular price £29

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Certifications
A pioneering Mascara that accentuates even the most sensitive eyes with the purest formula. Purity Lash Mascara features 71% Certified Organic ingredients that enrich lashes while imparting full-coverage rich pigment. This world-first formula is enriched with Carnauba Wax for supreme hold, plus nourishing botanical ingredients that strengthen hair fibres.

Lash-loving Castor Seed Oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and anti-inflammatory Magnolia Bark extract, which serves to nourish and condition for smooth application. Meanwhile, Vitamin E-rich antioxidant Sunflower Seed Oil strengthens and protects. This Natural, Organic and Vegan formula nourishes lashes, leaving a glossy shine with no clumping or flaking thanks to its Cranberry water base, featuring Vitamins C and A.

Purity Lash Mascara is complete with a tapered wand to gain coverage of the inner and outer lash line. Ideal for the most sensitive eyes and for those searching for a mascara that is truly rich in nourishing Certified Organic ingredients, Purity Lash really is The One!
Ingredients

Vaccinium Macrocarpon (Cranberry) Fruit Water*, Copernicia Cerifera (Carnauba) Wax*, Glyceryl Stearate SE, Stearic Acid, Propanediol, Ricinus Communis (Castor) Seed Oil*, Pentylene Glycol (Sugar Cane), Honokiol (Magnolia Bark Extract), Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, C10-18 Triglycerides, Xanthan Gum, Sodium Hydroxide, Galactoarabinan, May Contain (+/-) Iron Oxides (CI 77499, CI 77491, CI 77492). *From Organic Agriculture, 100% Natural Origin of Total

Sustainability

As the world's first plastic-neutral makeup brand, we are committed to taking action for the planet.

90% of INIKA Organic's new brand packaging is made from sustainable & reused materials

84% decrease in our use of virgin plastic, going from 8.1 to 1.3 tonnes, annually

4.7 tonnes of plastic will be repurposed into fence posts to help rebuild communities

Key Ingredients

  • Vitamin E

    Vitamin E nourishes the skin & prevents UV damage from external sources. A rich and regenerative agent, vitamin E is therefore commonly found in skincare products.

  • Castor Seed Oil

    Castor Oil is rich in essential fatty acids and helps restore moisture. This calming and restorative oil thickens and strengthens hairs while assisting with growth by stimulating the follicles.

  • Magnolia Bark Extract

    Magnolia bark extract contains anti-inflammatory properties, delivering benefits like relieving itching and irritation, as well as firming the skin to reduce signs of ageing.

4.9
Rated 4.9 out of 5 stars
Based on 57 reviews
57 reviews
  • Louise G.
    Verified Buyer
    INIKA Organic Purity Lash Mascara (Black)
    Reviewing
    INIKA Organic Purity Lash Mascara (Black)
    I recommend this product
    Age Range 55 - 64
    Rated 5 out of 5 stars
    5 days ago
    Great mascara

    Stayed on all day and I didn’t have smudging issues as I thought I would

  • Jen L.
    Verified Buyer
    INIKA Organic Purity Lash Mascara (Black)
    Reviewing
    INIKA Organic Purity Lash Mascara (Black)
    I recommend this product
    Age Range 45 - 54
    Rated 4 out of 5 stars
    1 week ago
    Really nice but don't love the brush

    This goes on really well, especially for natural - nice thick long lashes after one application. I find the brush really spiky and bristles too hard though to give a 5. Does get a bit clumpy around the end of the brush which is annoying but not a deal breaker.

  • Lissy M.
    Verified Buyer
    INIKA Organic Purity Lash Mascara (Black)
    Reviewing
    INIKA Organic Purity Lash Mascara (Black)
    I recommend this product
    Age Range 45 - 54
    Rated 5 out of 5 stars
    3 weeks ago
    my favorite!

    i love it and easy to applied

  • Kristi B.
    Verified Buyer
    INIKA Organic Purity Lash Mascara (Black)
    Reviewing
    INIKA Organic Purity Lash Mascara (Black)
    I recommend this product
    Age Range 45 - 54
    Rated 5 out of 5 stars
    2 months ago
    Good

    I love this stuff. I wish it was stiffer but I do like using it.

  • Cynthia G.
    Verified Buyer
    INIKA Organic Purity Lash Mascara (Black)
    Reviewing
    INIKA Organic Purity Lash Mascara (Black)
    I recommend this product
    Age Range 65+
    Rated 5 out of 5 stars
    3 months ago
    Great Mascara

    This mascara goes on smoothly and looks great. Not too thick!

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