The first ever certified organic Mascara, which is kind and gentle to sensitive eyes.
Size: 8.5mL
Details
Details
Lash-loving Castor Seed Oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and anti-inflammatory Magnolia Bark extract, which serves to nourish and condition for smooth application. Meanwhile, Vitamin E-rich antioxidant Sunflower Seed Oil strengthens and protects. This Natural, Organic and Vegan formula nourishes lashes, leaving a glossy shine with no clumping or flaking thanks to its Cranberry water base, featuring Vitamins C and A.
Purity Lash Mascara is complete with a tapered wand to gain coverage of the inner and outer lash line. Ideal for the most sensitive eyes and for those searching for a mascara that is truly rich in nourishing Certified Organic ingredients, Purity Lash really is The One!
Application
Application
1. Apply INIKA Organic Purity Lash Mascara as the final step in your makeup routine.
2. Use the custom brush to coat and separate lashes, dramatically lifting each one for a naturally enhanced look.
3. Wiggle the wand at the roots of the lashes through to the tip, repeating until desired look is achieved.
4. Take care for a minute until dry and set.
TIPS:
- Do not pump Mascara wand in and out of the container as this can pump air into the product and dry it out.
- Wait for any smudges on the skin to dry before gently dabbing off with a cotton tip or clean, soft spoolie brush.
- Easily remove at the end of the day using INIKA Organic Phyto-Active Micellar Rosewater.
- Store below 30°C.
Ingredients
Ingredients
Vaccinium Macrocarpon (Cranberry) Fruit Water*, Copernicia Cerifera (Carnauba) Wax*, Glyceryl Stearate SE, Stearic Acid, Propanediol, Ricinus Communis (Castor) Seed Oil*, Pentylene Glycol (Sugar Cane), Honokiol (Magnolia Bark Extract), Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, C10-18 Triglycerides, Xanthan Gum, Sodium Hydroxide, Galactoarabinan, May Contain (+/-) Iron Oxides (CI 77499, CI 77491, CI 77492). *From Organic Agriculture, 100% Natural Origin of Total
Natural Ingredients: 100%
Organic Ingredients: 71%
Sustainability
Sustainability
As the world's first Plastic Neutral makeup brand, we are committed to taking action for the planet.
90% of INIKA Organic's new brand packaging is made from sustainable & reused materials
84% decrease in our use of virgin plastic, going from 8.1 to 1.3 tonnes, annually
4.7 tonnes of plastic will be repurposed into fence posts to help rebuild communities
Awards
Awards
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KEY INGREDIENTS
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Vitamin E
Vitamin E nourishes the skin & prevents UV damage from external sources. A rich and regenerative agent, vitamin E is therefore commonly found in skincare products.
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Castor Seed Oil
Castor Oil is rich in essential fatty acids and helps restore moisture. This calming and restorative oil thickens and strengthens hairs while assisting with growth by stimulating the follicles.
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Magnolia Bark Extract
Magnolia bark extract contains anti-inflammatory properties, delivering benefits like relieving itching and irritation, as well as firming the skin to reduce signs of ageing.
- Kristi B.Verified BuyerReviewingINIKA Organic Purity Lash Mascara (Black)I recommend this productAge Range 45 - 54Rated 5 out of 5 stars10 hours agoGood
I love this stuff. I wish it was stiffer but I do like using it.
Was this helpful? - Cynthia G.Verified BuyerReviewingINIKA Organic Purity Lash Mascara (Black)I recommend this productAge Range 65+Rated 5 out of 5 stars3 weeks agoGreat Mascara
This mascara goes on smoothly and looks great. Not too thick!
Was this helpful? - Rosann K.Verified BuyerReviewingINIKA Organic Purity Lash Mascara (Black)I recommend this productAge Range 45 - 54Rated 5 out of 5 stars1 month agoDoes not bother my eyes
Many mascaras make my eyes itch. This does not bother them at all.
Was this helpful? - Delwyn H.Verified BuyerReviewingINIKA Organic Purity Lash Mascara (Black)I recommend this productAge Range 65+Rated 5 out of 5 stars2 months agoLovely
This is my second order of purity lash mascara and I love it. I find I have to layer it as with any organic mascara but the result is very natural.
Was this helpful? - Maria M.Verified BuyerReviewingINIKA Organic Purity Lash Mascara (Black)I recommend this productAge Range 45 - 54Rated 5 out of 5 stars2 months agoMy lashes have never looked better
Absolutely in love with this mascara. Makes me lashes look longer and not too thick.
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