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INIKA Organic Phytofuse Renew Serum is a highly concentrated serum designed to visibly improve firmness, hydration, and overall skin resilience. This certified Natural, Vegan and Organic serum is powered by Phytofuse Renew™, an innovative extract from the Rose of Jericho, a desert resurrection plant known for its protective and rehydrating properties.
Formulated with Resveratrol Grape Juice extract, this antioxidant-rich serum helps shield skin from pollution and environmental stressors while supporting collagen production. A concentrated blend of 14 pure botanical oils, including Vitamin E-rich Sunflower Seed Oil, delivers deep nourishment and moisture retention, reducing the appearance of fine lines and wrinkles.
Clinically proven results show:
Ideal for dry, dehydrated, or prematurely ageing skin, this lightweight serum enhances your skincare routine when applied before face oils and moisturisers. Housed in sustainable glass with an aluminium lid, it reflects INIKA Organic’s commitment to ethical sourcing, cruelty-free cosmetics, and environmentally conscious beauty.
*from an independent study of 15 women aged 25-60, over 28 days of product use.
As the world's first plastic-neutral makeup brand, we are committed to taking action for the planet.
90% of INIKA Organic's new brand packaging is made from sustainable & reused materials
84% decrease in our use of virgin plastic, going from 8.1 to 1.3 tonnes, annually
4.7 tonnes of plastic will be repurposed into fence posts to help rebuild communities
Your purchase funds the removal of plastic from the environment.
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Key Ingredients
Overall rating: 4.927928 / 5 from 111 reviews.
The INIKA Organic Phytofuse Renew Serum is praised for its refreshing and hydrating feel, lovely scent, and ability to improve skin appearance and hydration. It is enriched with natural botanical oils and actives, offering protection against environmental damage and enhancing skin elasticity and firmness.
Review topics: ["feels","skin","look","smells","fragrance","texture","amount","serum","smooth","bottle","residue","cream","glow","improvement","buy","hydrating","use","lines","moisturiser"].
"I’m really loving this Serum. It feels great on my skin, absorbs easily and gives a nice boost of hydration without feeling heavy or sticky on my combination skin. My skin feels softer, smoother and more radiant after using it in my nightly routine. I also love that it helps give my skin a plumper, fresher appearance and is made with naturally derived ingredients. A beautiful serum that delivers results 😍 Gifted for honest review"
"Gifted by INIKA Organic I’ve been trying the INIKA Organic Phytofuse Renew Serum and I’ve been loving how lightweight and nourishing it feels on my skin. It absorbs beautifully without feeling heavy or sticky, and leaves my skin feeling soft, hydrated and looking fresh. I love adding it into my skincare routine when my skin needs a little extra glow and hydration."
"With my wedding coming up, I’ve been using the INIKA Organic Phytofuse Renew Serum to prep my skin, and it is a total game-changer. It is incredibly lightweight, absorbs quickly without any sticky residue, and layers beautifully under my daily moisturiser. In just a few weeks, it has given my skin a massive boost of hydration, leaving it looking noticeably plumper, smoother, and firmer. The subtle, divine botanical scent makes my routine feel like a spa treatment. It has completely smoothed out my skin texture and knocked out fine lines. If you are a fellow 2026 bride looking for a clean, organic serum to lock in a flawless, radiant complexion before the big day, I highly recommend this!"
"I absolutely love the products. My skin gets very dry especially with history of acne and breakout, I feel like Inika was amazing and very gentle to my skin. Left my skin feeling moisturized and even my Dermo approves of this products!!"
"I got this product from INIKA to try and here is my honest thought. I like how this serum sinks into the skin beautifully without leaving any sticky residue behind. It does give boost of hydration that smooths fine lines and gives a subtle, healthy firming effect."
"I'll be honest, when this serum arrived as a gift from INIKA Organic I expected nothing, because serums usually all feel the same to me. This one soaks in before I've even put the lid back on. Around week two I caught my reflection under the awful work bathroom lights and thought, huh, that's smooth. My skin looks more even and less "long week. " The bottle is going to last forever too, which my wallet appreciates."
"Lightweight and easy to layer. My skin feels hydrated, smooth and fresh after using it, with that healthy-looking glow I love."
"Easy to apply. Feels fresh and light. Perfect in hot weather too"
"So beautiful on skin I feel like I’m glowing already"
"silky smooth. Leaves skin refreshed. Adds radiance."
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