For a while, our Long Lash Vegan Mascara had the limelight as the award-winning, best-selling natural mascara. If you were in the market for a new natural mascara that wouldn't irritate your eyes BUT would last the whole day, the choice was simple.

Now, with three brand-new formulas, including a world-first Certified Organic Mascara, the decision has been made a little trickier so we're here to help you find the perfect formula for your lashes. Whatever finish you're looking for, rest assured that all our mascaras are completely free of irritating synthetic ingredients and chemicals, and are enriched with Vitamin E, Carnauba Wax, Magnolia Bark Extract and Sunflower Seed Oil to nourish and condition the lashes. Like all INIKA products, they're also 100% natural, Certified Cruelty Free and Vegan.

You want ... an every day

You're looking for a formula that's not too heavy, but provides a beautiful boost for your lashes that you can wear every day.

We think you'll love: The Mascara - Certified Organic

The Mascara is a world-first Certified Organic formula, with 71% Certified Organic ingredients. The chemical-free, Cranberry Water based formula provides lift, volume and a high-gloss finish that's suitable for even sensitive eyes, and for those searching for a mascara that is truly rich in nourishing ingredients. The Mascara really is ... The One!

If you have... straight lashes

Your lashes are straight, often pointed outwards rather than upwards and you feel like they need a bit of a lift.

We think you'll love: Curvy Lash Vegan Mascara

Achieve an intense curl and lifted lashes that will hold all day, with the purpose-built curling wand and nourishing formula. Coats every lash evenly whilst lifting from base to tip.

If you have ... blonde, wispy or invisible lashes

Characterised by ultra-fine or blonde lash hairs, they're there... you just can't see them! You want to add some serious volume and flaunt what you've already got.

We think you'll love: Bold Lash Vegan Mascara

Dramatically amplify your lashes with this buildable, deeply pigmented formula. The supersized brush separates and coats individual lashes to build your boldest lashes ever.

If you have ... short lashes

You'd love to lengthen and lift your lashes so they appear ultra-long and defined.

We think you'll love: The Original Long Lash Vegan Mascara

Boost lash length, volume and span for a beautiful panoramic effect with the classic, best-selling Long Lash formula.