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In today’s environment, skin is exposed to far more than we realise. Makeup, mineral SPF, environmental pollutants, and daily debris accumulate on the surface throughout the day, forming an invisible...
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The World’s First 100% Natural, Certified Organic Serum Foundation.
A lightweight, long-lasting foundation that blends seamlessly like a second skin, with a satin finish.
This nourishing serum is enriched with skin-loving Ceramide and ‘Tree of Life’ Baobab Seed, to help support the skin's protective barrier, increase collagen, and restore vitality.
Housed in sustainable packaging made from recycled (PCR) plastic, this feather-light fluid provides transfer proof, medium-full buildable coverage while delivering essential moisture and antioxidants to the skin.
Dermatologist approved for sensitive skin.
Clinically proven to:
Customer sentiment:
As the world's first plastic-neutral makeup brand, we are committed to taking action for the planet.
90% of INIKA Organic's new brand packaging is made from sustainable & reused materials
84% decrease in our use of virgin plastic, going from 8.1 to 1.3 tonnes, annually
4.7 tonnes of plastic will be repurposed into fence posts to help rebuild communities
Your purchase funds the removal of plastic from the environment.
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Overall rating: 4.5299144 / 5 from 351 reviews.
The INIKA Organic Serum Foundation is a highly-rated, dermatologist-approved, natural and organic makeup product. It offers a lightweight, long-lasting, and transfer-proof formula that blends seamlessly and provides medium-full coverage. Customers appreciate its natural, flawless, and dewy look, as well as its ability to hydrate and improve skin appearance. However, some customers found the color matching to be challenging.
Review topics: ["weight","value","irritation","colour","results","skin","feels","smells","texture","packaging","look","foundation","bottle","ingredients","amount","finish","coverage","glow","shade","makeup","formula","consistency","light","match","face","liquid","breakouts","serum","pores","base"].
"I currently use the Inika liquid foundation - colour tan. After using the find my shade on the website, it suggested colour Gratitude for this product. Sadly this colour is way off - very pale in comparison to tan. In saying that, I do like the product. You really don’t need a lot to get coverage and I would purchase again but in a darker colour."
"Wow such a little goes a long way! I do wish the colours where a bit bigger range I’m a hard person to match as I’m fair/medium I tan easy but have cool tones, the fearless is nice but I feel it’s not the perfect match and brilliant was a bit light! Still feels like you’re wearing nothing but amazing coverage!"
"This foundation feels like silk when it goes on. It glides smoothly over the skin and gives a beautiful, natural glow. I love knowing that it's made with ingredients that are good for my skin, and it leaves my complexion looking healthy, radiant and luminous all day. Highly recommend!"
"I have used this for all-over face coverage, or as a concealer along with the loose powder with spf. My pores are a little larger in areas like my nose, and I tend to like the loose powder for those areas. The powder can also be applied over the serum, without complications. I do recommend using the Glow Primer first. Makes everything you put on afterwards look like magic. This serum is a great product, and I love how a little bit goes a long way. It also lasts all day, and doesn't transfer or feel sticky like some other foundations. This foundation could hold up just as good as any of the more mainstream/luxury foundations, but without all the chemicals. I've tried many non-toxic make up brands and this one is the best. Their eyeshadow, eyeliner, and lipliner also stick around much longer then many of the other green brands. The mascara is great too. I have a feeling that I will like every new product I get to try from Inika."
"Having tried and tested hundreds of foundations I have finally found THE ONE. Non toxic, cruelty free and just gorgeous to use. Have never used one that’s so silky and natural looking with such good buildable coverage."
"I have been using this like a concealer. I put a few dabs on my problem areas and set everything with the Loose Mineral Foundation with SPF. I think using the primer first is key, although I haven't tried it without it. A light application is sheer enough to give you bright, even, natural coverage. Apply a little more and you'll get that polished "you better take me out to dinner" coverage. I'm really glad I bought into the hype, it is a great tool to have in your makeup kit."
"Beautiful coverage that lasted all day. You only need a small amount of this product to work its magic on your skin. The skin matching color app was spot on. I was concerned that the color would be too dark but it was the perfect shade."
"I’ve been using this for a little while now. I’m not a regular make-up wear an and I don’t love putting foundation on every day. Once you’ve got your skin prep right, this goes on beautifully and has a lovely smoothing effect while being very light on the skin."
"So smooth and makes my skin look flawless and tends not to highlight my ageing beauty lines :-) Comments are what have you done to your skin? Love and would recommend."
"I really loved this foundation, it gives you a beautiful glow and feels good on your skin. I love that it is organic and has no nasties. I definitely will buy again"
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