Natural Beauty Hub

What is Baked Makeup, and How do you Apply It?
Made in Tuscany, baked makeup is lightweight, silky-smooth and glides onto the skin like a dream. Find out how to use it to create a natural glowy makeup look.
What is Baked Makeup, and How do you ...
Made in Tuscany, baked makeup is lightweight, silky-smooth and glides onto the skin like a dream. Find out how to...

Powder vs. Liquid Foundation: Which one suits y...
Beauty school is in session. To ace your base, learn the difference between the 3 most popular foundation formulas: liquid/cream, powder and BB creams.
Powder vs. Liquid Foundation: Which o...
Beauty school is in session. To ace your base, learn the difference between the 3 most popular foundation formulas: liquid/cream,...

The Clinical Results of Our Must-Have Eye Cream
Is eye cream the missing ingredient for your skincare routine? Meet the must-have eye cream from INIKA Organic and say hello to brighter, firmer eyes.
The Clinical Results of Our Must-Have...
Is eye cream the missing ingredient for your skincare routine? Meet the must-have eye cream from INIKA Organic and say...

4 Party Makeup Looks for the Festive Season
Looking for party makeup inspo? Our step-by-step guide to 4 holiday makeup looks, all using products from our new holiday collection!
4 Party Makeup Looks for the Festive ...
Looking for party makeup inspo? Our step-by-step guide to 4 holiday makeup looks, all using products from our new holiday...

The Benefits of Adding Primer to your Makeup Ro...
There are a few tricks to flawless makeup, and they all start with acing your base. That’s where a primer comes in...
The Benefits of Adding Primer to your...
There are a few tricks to flawless makeup, and they all start with acing your base. That’s where a primer...

The 6 Best Makeup Brushes (and How to Use Them)
Anyone can be a makeup artist with the right tools in their kit. To apply your products like a pro, without caking, creasing or streaking, it’s a good idea to...
The 6 Best Makeup Brushes (and How to...
Anyone can be a makeup artist with the right tools in their kit. To apply your products like a pro,...

What is ‘Maskne’ - and How to Prevent It
Around the world, people are becoming accustomed to wearing masks to slow the spread of coronavirus. If you’ve noticed you’re breaking out more than usual, you’re not alone.
What is ‘Maskne’ - and How to Prevent It
Around the world, people are becoming accustomed to wearing masks to slow the spread of coronavirus. If you’ve noticed you’re...

Guide to Understanding Different Skin Types
Your daily skincare routine should be tailored to your specific skin type. Discover the best skincare products for skin types ranging from dry to oily.
Guide to Understanding Different Skin...
Your daily skincare routine should be tailored to your specific skin type. Discover the best skincare products for skin types...

5 Different Ways to Use Eyeshadow
From the classic smokey eye to colourful statement looks, eyeshadow is essential to a range of different makeup looks.
5 Different Ways to Use Eyeshadow
From the classic smokey eye to colourful statement looks, eyeshadow is essential to a range of different makeup looks.