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In today’s environment, skin is exposed to far more than we realise. Makeup, mineral SPF, environmental pollutants, and daily debris accumulate on the surface throughout the day, forming an invisible...
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Concealer is the quiet overachiever of your makeup ritual. With just a few precise touches, it can awaken tired eyes, soften redness, blur blemishes, and refine pigmentation, restoring harmony to...
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The World’s First 100% Natural, Certified Organic Serum Foundation.
A lightweight, long-lasting foundation that blends seamlessly like a second skin, with a satin finish.
This nourishing serum is enriched with skin-loving Ceramide and ‘Tree of Life’ Baobab Seed, to help support the skin's protective barrier, increase collagen, and restore vitality.
Housed in sustainable packaging made from recycled (PCR) plastic, this feather-light fluid provides transfer proof, medium-full buildable coverage while delivering essential moisture and antioxidants to the skin.
Dermatologist approved for sensitive skin.
Clinically proven to:
Customer sentiment:
As the world's first plastic-neutral makeup brand, we are committed to taking action for the planet.
90% of INIKA Organic's new brand packaging is made from sustainable & reused materials
84% decrease in our use of virgin plastic, going from 8.1 to 1.3 tonnes, annually
4.7 tonnes of plastic will be repurposed into fence posts to help rebuild communities
Your purchase funds the removal of plastic from the environment.
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Overall rating: 4.5290856 / 5 from 361 reviews.
The INIKA Organic Serum Foundation is a highly-rated, dermatologist-approved, natural and organic makeup product. It offers a lightweight, long-lasting, and transfer-proof formula that blends seamlessly and provides medium-full coverage. Customers appreciate its natural, flawless, and dewy look, as well as its ability to hydrate and improve skin appearance. However, some customers found the color matching to be challenging.
Review topics: ["weight","feels","results","colour","look","packaging","texture","smells","skin","amount","coverage","foundation","glow","shade","formula","finish","consistency","ingredients","light","makeup","face","liquid","breakouts","match","base","power","pores","serum","value","oil"].
"Easy to blend, not heavy at all if you need more layering. Not cakey even wearing for the whole day, love layering it together with the baked powder foundation. Perfect for the days when you don’t need full makeup."
"I love the way combining this serum foundation with Liquid Nectar Primer gives me coverage with a soft glow. It doesn't sit in the wrinkles and pores. Highly recommended for mature skin that is more on the dry side rather than oily."
"My favorite foundation, it feel so smooth and light it’s unreal!! The coverage is amazing and my husband actually commented on how my make up looked so good and my skin looked so smooth! 🤪"
"Hi I was shocked when I opened it and tipped it onto my brush sorry but very watery it went everywhere didn’t expect it to be like water coming out made it very difficult to apply."
"I find this product super effective. Am a woman, 63 years old. Like to use a little make up [not too much]. This serum just provides a smooth film on my skin, complements even colour across without needing a huge amount of foundation product. Love it. Easy to use. Easy to apply. Not messy :)"
"I was very happily surprised at how little it takes to use this foundation and how smooth it goes on, and it doesn’t sink into my wrinkles to accentuate them. And it provides good coverage all day!"
"I currently use the Inika liquid foundation - colour tan. After using the find my shade on the website, it suggested colour Gratitude for this product. Sadly this colour is way off - very pale in comparison to tan. In saying that, I do like the product. You really don’t need a lot to get coverage and I would purchase again but in a darker colour."
"Wow such a little goes a long way! I do wish the colours where a bit bigger range I’m a hard person to match as I’m fair/medium I tan easy but have cool tones, the fearless is nice but I feel it’s not the perfect match and brilliant was a bit light! Still feels like you’re wearing nothing but amazing coverage!"
"This foundation feels like silk when it goes on. It glides smoothly over the skin and gives a beautiful, natural glow. I love knowing that it's made with ingredients that are good for my skin, and it leaves my complexion looking healthy, radiant and luminous all day. Highly recommend!"
"I have used this for all-over face coverage, or as a concealer along with the loose powder with spf. My pores are a little larger in areas like my nose, and I tend to like the loose powder for those areas. The powder can also be applied over the serum, without complications. I do recommend using the Glow Primer first. Makes everything you put on afterwards look like magic. This serum is a great product, and I love how a little bit goes a long way. It also lasts all day, and doesn't transfer or feel sticky like some other foundations. This foundation could hold up just as good as any of the more mainstream/luxury foundations, but without all the chemicals. I've tried many non-toxic make up brands and this one is the best. Their eyeshadow, eyeliner, and lipliner also stick around much longer then many of the other green brands. The mascara is great too. I have a feeling that I will like every new product I get to try from Inika."
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