INIKA Organic Serum Foundation (Purpose)
INIKA Organic Serum Foundation
INIKA Organic Serum Foundation
INIKA Organic Serum Foundation
INIKA Organic Serum Foundation
INIKA Organic Serum Foundation

INIKA Organic Serum Foundation

Looks like foundation, works like skincare.
4.6
Rated 4.6 out of 5 stars
126 Reviews
Regular price £57
Color: Purpose

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Certifications

The World’s First 100% Natural, Certified Organic Serum Foundation.

A lightweight, long-lasting foundation that blends seamlessly like a second skin, with a satin finish.

This nourishing serum is enriched with skin-loving Ceramide and ‘Tree of Life’ Baobab Seed, to help support the skin's protective barrier, increase collagen, and restore vitality.

Housed in sustainable packaging made from recycled (PCR) plastic, this feather-light fluid provides transfer proof, medium-full buildable coverage while delivering essential moisture and antioxidants to the skin.

Dermatologist approved for sensitive skin.

Clinically proven to:

  • Decrease wrinkle length by up to 48%
  • Decrease wrinkle depth  by up to 26%
  • Decrease wrinkle width by up to 39%
  • Increase hydration by up to 31%
  • Increase skin elasticity by up to 29%

Customer sentiment:

  • 97% agreed ​does not cause irritation or breakouts
  • 93% confirmed there was no product transfer
  • 93% conceals appearance of redness, imperfections & uneven skin tone
  • Pores & blemishes were visibly improved 87%
Ingredients

Prunus Amygdalus Dulcis (Sweet Almond) Oil*, Dicaprylyl Ether, Simmondsia Chinensis (Jojoba) Seed Oil*, Macadamia Integrifolia Seed Oil*, Undecane, Tridecane, Mica, Silica, Kaolin, Adansonia Digitata (Baobab) Seed Oil*, Ceramide NP, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol (Vitamin E), Citrus Aurantium (Orange) Peel Oil, Lysine, Hydrogenated Castor Oil, Sodium Lauroyl Glutamate, Aluminium Hydroxide, Magnesium Chloride, Limonene. May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *From Organic Agriculture, 100% Natural Origin.

Sustainability

As the world's first plastic-neutral makeup brand, we are committed to taking action for the planet.

90% of INIKA Organic's new brand packaging is made from sustainable & reused materials

84% decrease in our use of virgin plastic, going from 8.1 to 1.3 tonnes, annually

4.7 tonnes of plastic will be repurposed into fence posts to help rebuild communities

Key Ingredients

  • Sunflower Seed Oil

    Sunflower seed oil is rich in vitamin E and fatty acids, which help to moisturize the skin, reduce inflammation, and improve skin texture.

  • Ceramide

    Ceramides help restore and maintain the skin's natural barrier, keeping it hydrated and protected from environmental damage.

  • Baobab Seed

    Baobab seed oil is rich in vitamins and antioxidants, which provide deep hydration and help promote skin elasticity and repair.

4.6
Rated 4.6 out of 5 stars
Based on 126 reviews
126 reviews
  • Karen B.
    Verified Buyer
    Reviewing
    INIKA Organic Serum Foundation
    I recommend this product
    Age Range 55 - 64
    Rated 5 out of 5 stars
    13 hours ago
    Nice

    Good coverage and looks natural. Highly recommend!

  • Esther W.
    Verified Buyer
    Reviewing
    INIKA Organic Serum Foundation
    I recommend this product
    Age Range 35 - 44
    Rated 5 out of 5 stars
    Yesterday
    Great coverage!

    It’s light but it has excellent coverage to give a fresh, no makeup look. I barely squeeze the bottle because a little goes a long way and I wear this every day!

  • Tracy B.
    Verified Reviewer
    Reviewing
    INIKA Organic Serum Foundation
    I recommend this product
    Age Range 55 - 64
    Rated 5 out of 5 stars
    3 days ago
    Insane results!

    Just WOW! I’ve never used a foundation which just magically looks so beautiful on your skin. Not only is it an all natural product with no nasties at all - it actually delivers, and in my opinion does it better than any other foundation out there. I love it. You don’t even need that much to achieve a flawless looking face and on top of that it literally lasts all day without the need to top up. It is expensive but you don’t even need to use that much to get fabulous looking results

  • Janet I.
    Verified Buyer
    Reviewing
    INIKA Organic Serum Foundation
    I recommend this product
    Age Range 45 - 54
    Rated 4 out of 5 stars
    1 week ago
    Light Weight with Great Coverage!

    Unique foundation that glides on weight less but gives good coverage. Works best with mineral powder on top. I did find the liquid watery despite shaking the bottle so you have to be quick to blend in. Overall happy with the product!

  • Annie B.
    Verified Buyer
    Reviewing
    INIKA Organic Serum Foundation
    I do not recommend this product
    Age Range 35 - 44
    Rated 2 out of 5 stars
    2 weeks ago
    Not a fan

    I bought this after reading the reviews, and I've been using it for 2 months, and while I really wanted to love it, it just isn't for me.

    It sits on my skin and doesn't sink in, so looks like a film over my skin all day and sits in the creases of my eyes making my fine lines worse. I also find that it stays wet all day, it easily comes off on clothes and on the bridge of my nose where my glasses sit. Any wiping or trying to rub it in removes the makeup altogether. I also use the nourishing primer, which I'm also not a fan of as it doesn't smooth or hold the foundation in place. I also use Charlotte Tilbury setting spray and it can't even get this to stay in place. I haven't noticed any improvements in my skin from the 'serum' either.

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