INIKA Organic Curvy Lash Mascara (Black) | INIKA Organic | 01
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INIKA Organic Curvy Lash Mascara (Black) | INIKA Organic | Lifestyle 01
INIKA Organic Curvy Lash Mascara (Black) | INIKA Organic | Lifestyle 02
INIKA Organic Curvy Lash Mascara (Black) | INIKA Organic | 02
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INIKA Organic Curvy Lash Mascara (Black)

A smudge-proof curling mascara for lifted, flirty lashes.

★ ★ ★ ★ ★
★ ★ ★ ★ ★
121 reviews
Regular price £30
Size: 7.5mL

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Certifications
  • Cosmos Natural
  • Cruelty Free
  • Vegan
  • Halal
This luxurious curling Mascara lifts, lengthens and curls lashes with its custom-designed wand, taking your look from flirty to dramatic in just a few swipes. Curvy Lash Mascara is enriched with Certified Organic Carnauba Wax for show-stopping lashes with supreme hold, plus conditioning botanical ingredients that strengthen hair fibres.

Lash-loving Castor Seed Oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and anti-inflammatory Magnolia Bark extract, which serves to nourish and condition for smooth application. Meanwhile, Vitamin E-rich antioxidant Sunflower Seed Oil strengthens and protects.

Curvy Lash Mascara evenly coats lashes in plant-based, buildable, rich, and glossy pigment, lifting each lash from root to tip and holding it in place. Accentuate your lashes with intense curl and a smudge-proof finish that lasts all day.
How to use

1. Apply INIKA Organic Curvy Lash Mascara as the final step in your makeup routine.
2. Use the custom curling brush to coat and separate lashes, dramatically lifting each one for a lifted look.
3. Wiggle the wand at the roots of the lashes through to the tip, repeating until desired curl is achieved.
4. Take care for a minute until dry and set.

TIPS:
- Do not pump Mascara wand in and out of the container as this can pump air into the product and dry it out.
- Wait for any smudges on the skin to dry before gently dabbing off with a cotton tip or clean, soft spoolie brush.
- Easily remove at the end of the day using INIKA Organic Phyto-Active Micellar Rosewater.
- Store below 30°C.

Ingredients

Aqua (Water), Copernicia Cerifera (Carnauba) Wax*, Stearic Acid, Ricinus Communis (Castor) Seed Oil*, Propanediol, Pentylene Glycol (Sugar Cane), Glyceryl Stearate SE, C10-18 Triglycerides, Tocopherol (Vitamin E), Honokiol (Magnolia Bark Extract), Helianthus Annuus (Sunflower) Seed Oil, Xanthan Gum, Sodium Hydroxide, Galactoarabinan, Iron Oxides (CI 77499). *From Organic Agriculture, 100% Natural Origin of Total

Sustainability

As the world's first plastic-neutral makeup brand, we are committed to taking action for the planet.

90% of INIKA Organic's new brand packaging is made from sustainable & reused materials

84% decrease in our use of virgin plastic, going from 8.1 to 1.3 tonnes, annually

4.7 tonnes of plastic will be repurposed into fence posts to help rebuild communities

Your purchase funds the removal of plastic from the environment.

Verified by CleanHub

Key Ingredients

  • Vitamin E

    Vitamin E nourishes the skin & prevents UV damage from external sources. A rich and regenerative agent, vitamin E is therefore commonly found in skincare products.

  • Castor Seed Oil

    Castor Oil is rich in essential fatty acids and helps restore moisture. This calming and restorative oil thickens and strengthens hairs while assisting with growth by stimulating the follicles.

  • Magnolia Bark Extract

    Magnolia bark extract contains anti-inflammatory properties, delivering benefits like relieving itching and irritation, as well as firming the skin to reduce signs of ageing.

Overall rating: 4.714286 / 5 from 119 reviews.

AI Generated Review Summary

This mascara enhances lashes by making them look longer and thicker, thanks to its custom-designed wand. It provides a smudge-proof finish that lasts all day, and it is gentle on sensitive eyes. The mascara offers a natural-looking color and prevents clumping, ensuring a full and even application.

Summary topics

  • Lash Enhancement: 17%
  • Curly Wand Design: 7%
  • Eye Comfort: 11%
  • Natural Look: 15%
  • Color Satisfaction: 10%

Review topics: ["volume","irritation","formula","colour","look","eyes","shade","issues","coverage","use","buy","mascara","lashes","wand","clumping","brush","curl","makeup","finish","application","lift","smudging","winner","blush","brand"].

Review highlights

  • "Lovely and thick, adheres to lashes well with no clumping, love the curled wand and mascara did not irritate my eyes" — Kate
  • "The colour- I bought the blue-wears well, doesn't clump, the curved wand is very easy to use and coats lashes well." — Sue G.
  • "No more uncomfortable eyes looks great and lasts all day, will definitely buy again" — Elizabeth A.

Reviews

Great results

"Great results"

— Jolene A. (5/5)

Best Mascara I have ever owned

"This mascara is hands down the best mascara I have purchased. It was recommended to me by my sister and has never disappointed me. Also it doesn’t dry out in the bottle which is a major plus. I will be purchasing again. Thank you Inika team"

— Danielle M. (5/5)

Great clean item

"Great clean item"

— Terri B. (5/5)

Smooth

"Smooth & soft mascara, goes on easily, love the shape of the wand. Can keep it looking natural or build if wanting a more bold look."

— Monique G. (5/5)

Mascara

"Love this product, thickens and lengthens with only a few strokes. It is so easily removed at the end of the day without too much effort."

— Sharon S. (5/5)

"Love all Inika products. Their facial care and makeup are incredibly luxurious. To find beautiful organic products at extremely competitive prices is a bonus …"

— Mary (5/5)

This is the best clean

"This is the best clean mascara I've ever used. . It stays on all day, it doesn't smudge and it makes my lashes look full and much. I buy it for myself and my friends because it's thst good."

— Gloria B. (5/5)

Curvy lash Mascara

"The brush is nice but it leaves too much product on my eye lashes which makes it hard to work with. Not super happy about that. Pretty hard to remove with my make up remover (micellar water)."

— Julie B. (3/5)

Dislike the new wand

"I have loved this formula for years, but disappointed that the wand was changed. The old, fluffy wand worked so perfectly well to achieve feathery, full lashes. This new version is spikey and while that's okay for separating lashes, it doesn't exactly have the same effect as the old wand. I still do love the formula."

— Sarah S. (2/5)

Mascara

"The eye mascara itself is good but the mascara brush is not the best."

— Bohumila M. (4/5)

Q&A